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Mitre 10 is a major New Zealand chain of home improvement stores established in June 1974.It employees more than 3000 staff and functions as a co-operative, with over 80 stores run by 60 local owner-operators.〔"About Us", "()", Retrieved 30 May 2011〕 It is an entirely separate company from the Australian Mitre 10 chain. Marketing and advertising have been memorable and many New Zealanders can still sing slogans from 10 and 20 years past - from "Mitre 10, Mitre 10, We’re New Zealand’s biggest hardware men" in the 70s through the "Good on Ya Mitre 10 You’ve done it again" campaigns in the 80s, to "You’ll come out better off at Mitre 10" and the Mega Strongman’s "Big is Good" today. The brand is involved in many community projects, such as the Mitre 10 Takahē Rescue project,〔"Mitre 10 Takahe Rescue", "()", Retrieved 2 April 2014〕 the New Zealander of the Year – Community of the year Award〔"2014 Mitre 10 Community Of The Year Awards", "()", Retrieved 2 April 2014〕 and the Neurological Foundation’s Annual Appeal,〔"Partners", "()", Retrieved 2 April 2014〕 as well as individual projects supported by stores to help their local communities - and has done very well in the Readers Digest Trusted Brand survey〔"2008 New Zealand's Most Trusted Brands", "()", Retrieved 2 April 2014〕〔"New Zealand's Most Trusted Brands 2010", "()", Retrieved 2 April 2014〕〔"New Zealand's Most Trusted Brands 2011", "()", Retrieved 2 April 2014〕〔"New Most Trusted Brand In 2012 Reader’s Digest Survey", "()", Retrieved 2 April 2014〕〔"Which Brands Are New Zealand’s Most Trusted", "()", Retrieved 2 April 2014〕 ==History== The Mitre 10 brand and concept was born in Melbourne, Australia in 1959 as a local co-operative, with the initial 8 independent operators pooling their resources for shared advertising and promotions.〔("Mitre10" ), Superbrands Australia〕 Separate state-based companies were formed in the years following, and then an overall licensing company in 1964.〔("About us" ), Mitre 10 Australia〕 The concept appealed to New Zealand hardware shop owners,〔(''"...many success stories about Mitre 10 Australia and the cooperative philosophy..."'' ), MEGA Hastings & Napier〕 and on 28 June 1974 the New Zealand Herald reported "some of the smaller firms in the timber and hardware merchandising field are grouping together to present a unified buying and selling front." The first member’s meeting in 1974 consisted of just twelve members representing fifteen stores. Mitre 10 New Zealand Limited now has 117 members, with stores stretching from Kaitaia to Bluff and has both the largest network by store numbers and by retail floor-space nationwide. The late 1980s saw the introduction of Home Centres, further refined with nationwide garden centres. In 1994 the "Mitre 10 Home and Trade" brand was established. A major move at the smaller end of the market was the addition of Hammer Hardware in 1994 - extending a presence to the majority of towns in New Zealand. At the large end of the scale, in 2003 Mitre 10 MEGA was added. In 2010 Mitre 10 (New Zealand) Limited took full ownership of the Mitre 10 brands for New Zealand after changes to the ownership of the, quite separate, Mitre 10 operation in Australia.〔(【引用サイトリンク】title=Mitre 10 New Zealand Secures Brand Ownership )〕〔("NZ Mitre 10 responds to sale of Australian counterpart" ), 2 December 2009, NBR〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mitre 10 (New Zealand)」の詳細全文を読む スポンサード リンク
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